Who's behind Protony?

Protony exists because search changed faster than marketing teams did. Buyers now ask an AI before they ever see a results page, and the AI cites a handful of sources. Most companies have no idea whether they are one of them. We make sure you are.

Our mission

Build growth through what AI engines can actually read.

Protony is founded and run by Anthony Barranco. With more than a decade in digital marketing, he started out crafting integrated strategies for businesses in Chicago, from technology and healthcare to consumer products all the way to bathtub refinishing. He was then tapped to go in-house at a healthcare publisher, where he built the social, SEO and ad tech presence that put it in competition with WebMD and Healthline.

San Diego and a Fortune 100 technology brand came next, where he managed multi-million dollar budgets across commercial, consumer and gaming, and now leads generative engine optimization for the brand globally, including the AI visibility program and the dashboards that track it. Along the way he has run paid media and analytics for Johnson & Johnson, Zoetis, Pepsi, Smile Doctors, Cardless and a long list of startups and small businesses.

Protony takes that experience to small businesses, startups and growing B2B brands: an in-house level of care, fixed scopes, and one goal. When your buyer asks an AI who to use, the answer is you.

He holds an M.S. in Integrated Marketing Communication from Roosevelt University and a journalism degree from the University of Missouri.

How we work

Small on purpose. You work directly with the person doing the work. Every engagement begins with the same audit you can run free on our home page, and ends with a before and after score you can show your boss.

We practice what we sell

This site publishes an llms.txt, Organization, Service, FAQ and Dataset schema, one H1 per page, question-style headings, named authorship and dates. Run protony.ai through the grader any time. If we ever score below an A, tell us.